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  • December 10, 2018
Imagine a situation in the real world. One has researched extensively for a product one needs, compared notes with friends, searched high and low for the best price and finally has decided to buy the product. The person goes to the shop to get the product only to have a sign staring at their face that says the shop has relocated to a new place with no new address provided.
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  • July 3, 2013
With fancy and sophisticated handsets constantly flooding the markets, the mobile platform seems like the natural choice – and perfect medium – to engage with, advertise and reach out to audiences. Marketers, too, are convinced about the immense advertising and marketing opportunities this medium presents.