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  • Finding the Needle in the Haystack: Search Strategy
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  • December 10, 2018
The first challenge facing marketers is reaching their potential customers to be able to sell to them. In the analog world marketers achieved this through advertising – on mass media, on retail shelves, on the road, pretty much everywhere consumers congregated.
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  • December 7, 2018
Search Engine Optimisation (SEO) is a powerful digital marketing tool. Most practitioners of SEO focus on the arcana of the practice – keyword density, tagging, recursive urls, etc. These are important. However, often SEO is implemented after a web site has been created, missing out on strategizing the search plan, which should be the basis of the implementation.