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  • Finding the Needle in the Haystack: Search Strategy
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  • December 10, 2018
The first challenge facing marketers is reaching their potential customers to be able to sell to them. In the analog world marketers achieved this through advertising – on mass media, on retail shelves, on the road, pretty much everywhere consumers congregated.
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  • December 5, 2012
Advertisers who have discovered pay-per-click (PPC) advertising overnight become evangelists of ‘digital advertising’, virtuously declaring the control they have over their budgets and the ability to measure the ‘return on investment’ on their advertising spends.