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  • Finding the Needle in the Haystack: Search Strategy
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  • December 10, 2018
The first challenge facing marketers is reaching their potential customers to be able to sell to them. In the analog world marketers achieved this through advertising – on mass media, on retail shelves, on the road, pretty much everywhere consumers congregated.
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  • December 3, 2012
From the look of it, the age of the internet is finally upon us in India albeit a full dozen years later than the evangelists would have liked to see it. Then, as they say, better late than never.