• Resources
  • Blog
  • Search Strategy: A Marketplace Approach
  • Comments (0)
  • December 7, 2018
Search Engine Optimisation (SEO) is a powerful digital marketing tool. Most practitioners of SEO focus on the arcana of the practice – keyword density, tagging, recursive urls, etc. These are important. However, often SEO is implemented after a web site has been created, missing out on strategizing the search plan, which should be the basis of the implementation.