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  • July 3, 2013
With fancy and sophisticated handsets constantly flooding the markets, the mobile platform seems like the natural choice – and perfect medium – to engage with, advertise and reach out to audiences. Marketers, too, are convinced about the immense advertising and marketing opportunities this medium presents.
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  • April 29, 2013
When the international chartbuster, ‘Gangnam Style’, had reached its zenith, it had broken all previous records, setting a new milestone of 100 million views on the video networking site YouTube. It had not only become an all-time mega hit, but had also outclassed the reigning No. 1 and reached this unprecedented number within 27 days of surpassing it. In fact, it still remains unrivalled with a sustained 6.5 million views per day, that is, approximately 76.4 views per second!