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  • Sep 16, 2022
Google’s Core Updates - What you need to know

Google’s Core Updates – What you need to know

Well, Google’s working on another core update and it will be rolled out in two weeks. This is 2022’s second core update, the first core update was released in May. We’ve also had core updates prior, such as the November 2021 and June 2021 updates. Check out Google Search Central, if you are interested in knowing more about the types of updates that have been released over the years.

What are core updates and why do they matter?

When Google makes substantial changes to their ranking algorithms, they call it a ‘Core Update‘. These updates are designed to make search results more relevant and helpful for searchers. Some websites may experience traffic drops or gains during this period due to changes in rank.

What to expect from this core update?

Google Search is always working to better connect people to helpful information. To this end, the new core update, dubbed the “helpful content update” will be part of a broader effort by Google to ensure that people see more original, high-quality content from reliable sources in search results.

To evaluate and identify unhelpful content, Google’s new machine learning algorithm will look at a variety of signals about the page or site that it is examining. The algorithm will run automatically and the scores or classifiers will continue to update all the time. If a site gets hit by this helpful content update, it can take several months for the site to recover.

How do you know if you’ve been hit by a core update?

The September 2022 core update will most likely impact websites related to tech, art & entertainment, shopping and education. That being said, here’s how you can find out if you’ve been impacted by the core update:

  • Monitor your website’s traffic in conjunction with the core update dates.
  • You may find a signal applied to your site over several months [dips in traffic to be expected].
  • Measure traffic from Google against other search engine sites. If the traffic pattern is not similar to Google’s Traffic pattern, it is a good indicator that the site may have been impacted by the core update and needs to be further investigated.

How do you know if you’ve been hit by a core update?

A site must prove that it has stopped publishing low-quality content with the sole purpose of increasing its own search engine ranking, and now publishes useful information. The validation period is automated, so changes you make to your site today might not affect your ranking for several months.

How do you know if you’ve been hit by a core update?

As a practice, while engaging with any client we conduct a sanity check to ensure that the website is compliant with the webmaster guidelines. Furthermore, our overall approach ensures that the content and UI are centered around a human-first approach. Thus, limiting any adverse impacts from core updates. Still, upon announcement of a core update, we:

  • Conduct a comprehensive evaluation of the website pre and post-launch of the core update.
  • Ensure that we are compliant with any of the expected changes.
  • Measure impact on the site traffic due to the website change.
  • Experiment with the website and implement the changes required.

Human-first approach?

In line with Google, our approach to content and website or app build has always centered around the user experience. Specific to the content at hand, we measure if the content produced is clear, concise and necessary. If it’s not in line with the overall communication or impedes the user experience it does not get published on the site. We have a three-step evaluation process in place to ensure that guidelines are adhered to and to ensure that nothing slips through the cracks.

For your SEO or any digital marketing needs, be sure to check out our services and get in touch.