Digital marketing that yields results.
Choosing the right medium and taking the right measure
Our focus is on ensuring that our clients get the best return on their marketing investments regardless of the channel they use and the marketing objective they have. These are the key principles we follow to ensure that our clients get the best.
Leveraging creative thought to drive click-through
Digital communication is used in diverse settings, from launching new brands to addressing unwanted criticism. Click-through-rates (CTR) are the basis of all internet measurement as they determine where the activity has to be carried out.
Our analysis is focused on identifying metrics according to the outcome.
Equally, the metric determines the tool that needs to be used.
Driving the click-through with creative thought
Getting the goals right is only the first step. For a click-through to occur, the website visitor must click on the call-to-action (CTA). Merely placing a CTA is not sufficient.
Our analytics examines what factors drive a CTA and use language and design that urges the visitor to click on the link.
Conversion optimisation is thus not just a function of being at the right time at the right place, but also saying the right thing!
How we helped
- How to build a meaningful community of brand ambassadors.
- How a consumer-facing website with intuitive design helped to increase engagement.
- How effective utilization of resources helped in delivering 32 regional websites.
- How an exquisite website design increased the engagement for a premium tea brand.
- How to build a community benefit into a loyalty program.