Performance Marketing​

We’re a team of data-driven, biddable-first performance experts who love nothing better than to design always-on engines to drive outcomes that matter most to your brand.

What We Do

Paid Search

Some of us have been working on Search since Google Analytics was called Urchin on Demand (The ‘U’ in UTM Parameters!) We don’t just know how to set up winning campaigns – we’ve run enough experiments to know exactly which combinations (of the tens of levers Google Ads provides) will work for your particular business.

Paid Social

As more and more people the world over engage with Facebook, Instagram, Snapchat and the like, we’ve kept up. We know what it takes to help you win on various social platforms, from having run thousands of tests across various audience segments, bid strategies, creative types and placements.

Paid eRetail

Amazon is increasingly becoming part of a powerful PPC triopoly (along with Facebook and Google), and we help brands across categories (Personal Care, FMCG, Jewelry, Apparel) achieve success. Whether you want to shore up ROAS for your brand, or are looking for a new channel to add incremental users, we’ve got you.


Over time, Paid Search and Paid Social channels tend to saturate. For brands looking for extra mileage, we’ve got a variety of Programmatic solutions to offer. We help brands get (very) cheap eyeballs across the target audiences that matter to them. We don’t just stop there, either – we analyze every aspect of your Programmatic game, from creatives to targeting, to ensure you get real bang for your buck.


One of the things that really sets us apart is that we don’t just stop with getting users to click on ads. We work with our brands to ensure their websites and apps are primed for conversion – from Add to Cart buttons to Product Listings, we give out recommendations and help implement winning strategies to improve Conversion Rates.

Our Clients:

Adara Partners
Avishya Trading Private Limited
Axis Bank
BNP Paribas
Critical Mass