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With the attention span of the customer said to be growing shorter and shorter, advertisers have to work harder to create better customer experiences and ads. From AR ad campaigns, improved e-commerce platforms and AI tech in lifestyle products – can consumer-centric marketing actually fit into the reduced attention spans? Read on to find out what the latest thought on these are. |
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Cleaning up digital ad pollution
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Ad agencies have an opportunity to make a lasting and positive impression by creating ads that enrich their audience’s daily life not merely drive conversion. Read on to find out how this is good for consumers and good for business.
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Mobile Marketing News and Views
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