Septemper 2019

September 2019 | Volume 9 | Issue 8
Digital Industry News

With the attention span of the customer said to be growing shorter and shorter, advertisers have to work harder to create better customer experiences and ads. From AR ad campaigns, improved e-commerce platforms and AI tech in lifestyle products – can consumer-centric marketing actually fit into the reduced attention spans? Read on to find out what the latest thought on these are.

How to advertise to an audience with an 8-second attention span

As the attention span of the average ad viewer grows shorter, ads that require sustained engagement are less likely to click with many audiences. Read on for effective strategies to plan your marketing strategy for the new attention economy.

Cleaning up digital ad pollution

Ad agencies have an opportunity to make a lasting and positive impression by creating ads that enrich their audienceâ€™s daily life not merely drive conversion. Read on to find out how this is good for consumers and good for business.

Employee social marketing drives brand engagement for John Lewis & Partners

Learn more about how the UK department store John Lewis & Partners used an employee advocacy tool for social media marketing that encouraged their staff to promote its advertising campaigns.

Mobile Marketing News and Views

Podcast listening growth continues: Mobile app usage up 60% since January 2018, study finds 25% of listeners have bought products discovered through podcast advertising.

Are podcasts the best new platform to launch a new service or product? Read on to find out.

Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers

Verizon Mediaâ€™s two new features Touchpoints and Playable ads promise to be a great opportunity for e-commerce and game advertisers. Find out why advertisers running Moments campaigns on the Oaths Ad Platforms will want to take advantage of the new ad features.

How Superdry overhauled its local e-commerce for better customer experience

Read on to find out how Superdry shook up its e-commerce in order to lead with a mobile-first approach that’s been driving up its customer game.

Tech Talk

Google launches AR walking directions in Maps

Google has launched a beta feature in Maps that enables users to get walking directions via augmented reality (AR). Find out more…

Kmart launches AR ad campaign to let consumers virtually try out products at home

Kmartâ€™s new AR ad campaign gives potential customers the opportunity to accurately visualize how that product would look in their own space. Find out more about the possibilities of this innovative campaign.

LG’s new AI will tell you if you’re using your fridge wrong

Your new LG fridge might scold you about how youâ€™re using it, but itâ€™s only to help you! The intelligence behind the service is specifically designed to help you maximize the lifespan of your appliances.Find out more here.

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