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Consumer digital consumption accelerated due to COVID-19 means marketers and brands employing multiple digital marketing strategies like programmatic advertising for better ROI, e-mail marketing and content framework suited to customer journeys and multiple touchpoints. We have put together articles that cover auto digital dealerships, Facebook shopping, Instagram Reels, Twitter’s ‘translate tweet’ button, WhatsApp ‘Search the Web’, and podcast analytics. Hope you enjoy reading the articles as much we loved putting them together. |
Stay safe and stay well. |
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Brands continue to lean heavily on programmatic advertising, IAB says
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According to IAB’s (Interactive Advertising Bureau) recent report, marketers, due to the pandemic, are moving programmatic advertising in-house, to have better control over channels, ROI, campaign effectiveness and cost efficiency. Read more on how the pandemic is accelerating consumer digital consumption and the programmatic category. |
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Mobile Marketing – News and Views
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Tech Talk
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Deezer introduces analytics app for podcasters
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‘Analytics by Deezer’ is a mobile based podcast insights tool offered by music streaming service Deezer. Learn more about how podcasters are using this tool to refine their advertising plans and understand their audiences.
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