September 2020

September 2020 | Volume 10 | Issue 5
Digital Industry News

Consumer digital consumption accelerated due to COVID-19 means marketers and brands employing multiple digital marketing strategies like programmatic advertising for better ROI, e-mail marketing and content framework suited to customer journeys and multiple touchpoints. We have put together articles that cover auto digital dealerships, Facebook shopping, Instagram Reels, Twitter’s ‘translate tweet’ button, WhatsApp ‘Search the Web’, and podcast analytics. Hope you enjoy reading the articles as much we loved putting them together.

Stay safe and stay well.

Brands continue to lean heavily on programmatic advertising, IAB says

According to IAB’s (Interactive Advertising Bureau) recent report, marketers, due to the pandemic, are moving programmatic advertising in-house, to have better control over channels, ROI, campaign effectiveness and cost efficiency. Read more on how the pandemic is accelerating consumer digital consumption and the programmatic category.

How the auto sales industry is transforming into digital dealerships

The car-buying experience with roots in 20th century, is now transforming to digital dealerships after COVID-19. Read more on how dealers are using video platform and chatbots to drive sales, as more consumers prefer cars to flying now.

Exploring a content framework for compelling digital experiences

A holistic content framework, which includes all channels and touchpoints, and is tied to the customer journey, is key to deliver a compelling digital experience. Learn more about content lifecycle management and how to build a content framework.

Mobile Marketing – News and Views

10 tactics to improve your email marketing campaigns

Due to COVID-19 in-person marketing has come to a stop. E-mail marketing is now center to marketing efforts by brands. Learn more about the 10 tactics to improve you campaign results.

WhatsApp hands users the ability to easily check the validity of forwarded messages

The trial feature ‘Search the Web’ released by WhatsApp allows users to check the authenticity of forwarded messages. Learn more on how it helps stop spreading of misinformation.

Facebook adds shopping section, expands Instagram checkout

Facebook Shop, a new shopping section included in the messaging app, allows shoppers to transact with merchants through product catalogs. Read more on how Facebook, plans to add Instagram Checkout on its photo-sharing app too.

Tech Talk

Release Notes: Sitecore updates Experience Platform and Experience Commerce

CMS and eCommerce vendor Sitecore’s new update speeds up the analysis of customer data and allows better product bundling capabilities. Read more about the product updates which are sure to benefit eCommerce vendors to service new customers and support existing customers.

Mozilla’s Firefox Daylight browser for Android is out. Here are 5 reasons to try it

Learn more about the new improvements to Mozilla’s new Firefox Daylight browser for Android – speed, privacy, tab collections, extensions and more.

Deezer introduces analytics app for podcasters

‘Analytics by Deezer’ is a mobile based podcast insights tool offered by music streaming service Deezer. Learn more about how podcasters are using this tool to refine their advertising plans and understand their audiences.

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