September 2018

September 2018 | Volume 8 | Issue 11
Digital Industry News

Programmatic advertising may have allowed marketers to sit back and let complex algorithms target millions. But has online advertising been more relevant to the consumer because of it? Find out. Also, get a peek into how Chase Home Lending is using Pinterest boards to get customers to think of financing.

Why AI alone cannot guarantee better user engagement

AI might have made things a lot more efficient and measurable for advertisers, but it didn’t make advertising particularly engaging for the people it was intended to serve.

How to turn negative online reviews into marketing wins

It’s tempting to fall into a funk when your business receives a negative review. Here’s how to turn things around and benefit from critical customer feedback.

How Chase is using Pinterest to sell home loans

Chase Home Lending is using Pinterest boards to get customers to think of financing as they’re figuring out how to redo their bathrooms, kitchens or basements.

Mobile Marketing News and Views

The $70bn WhatsApp business story nobody’s talking about

Mobile marketing mystics: Unlocking the potential of in-app advertising

How mobile SEO is central to content marketing: Analytics Corner

Tech Talk

Advent of the 5G era fuels wireless industry trends

How T-Mobile plans to use 5G to challenge traditional ISPs

VR’s missing link? A killer app that convinces us to buy in

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