Net.Set.Go - The latest in Digital Marketing, from Rage.

September 2017

September 2017 | VOLUME 7 | ISSUE 12
Digital Industry News
What’s looking good now is the prospect of next-generation TV broadcast standards opening up a whole new world for marketers. With mobile ads being ignored, (even as native ads are growing), this should provide great excitement in the days to come. Read on for more.
Marketing &
Advertising Updates

How the Media Industry Can Take Advantage of Next-Gen TV’s Data Freedom
Implications of these new next-generation TV broadcast standards, for the media business, are immense…  >>

Sir Martin Grills Twitter’s Jack Dorsey on Stagnant Growth, Potential for Marketers
The WPP CEO challenged Twitter founder, with some tough questions when the two appeared together at Dmexco….  >>

Top Tips for Navigating the Forever-Changing World of Social Media
Here are a few tips to help you and your small business navigate the social media maze to boost sales and increase brand awareness…  

How Snickers Used Social Media Outrage to Fuel the Year’s Most Innovative Media Plan
Its hunger algorithm drove the candy’s price. The “Hungerithm” analyzed 14,000 social posts a day across platforms including Facebook, Twitter and YouTube…   

European Retailers Increasingly Looking to Broadcast-Style Content
81% of the decision makers surveyed were beginning to consider their future as a media company, and 85% already trying to find ways to target consumers in their homes…  >>
Mobile Marketing
News and Views

Why Native is the Name of the Game in Mobile Advertising
Native advertising on mobile devices grew 36% in the UK last year. Expected to account for 63% of global mobile ad spend by 2020…   >>

Eye-Tracking Research Shows Majority of Mobile Ads Being Ignored
Study shows that the most widely used Internet Advertising Bureau (IAB) ad formats were largely ignored by users as they navigated through content on their phones…   >>

Body Shop, Urban Airship Turn Mobile Wallets into Social Engagement Tool
The Body Shop is using the mobile wallet pass to raise awareness of a social cause closely identified with its brand…  >>

More than 50% of Digital Media Time Now Spent within Five Mobile Apps
Most digital media time is concentrated on a small number of apps, led by Facebook. Users are also downloading fewer new apps, so it’s getting harder to break through…  >>

Patrón Tequila Unveils Immersive AR-enabled App
The mobile application uses augmented reality (AR) technology to show consumers how its tequilas are made and to provide guidance on at-home tastings…  >>
Tech Talk

AI Won’t Take Content Marketers’ Jobs – It Will Improve Them
What if you had an employee who could create 2,000 articles per second? One who didn’t make typos? Or who didn’t even need bathroom breaks – or a salary?…  >>

American Airlines Campaign First to Geofence a Moving Object
The aim is to present consumers with highly-targeted digital ads from the ‘wrapped’ taxis as they pass them by on the street…  >>

Facebook Messenger’s Digital Assistant Now Suggests Gifs, Movie Times
Facebook Messenger updated its M digital assistant with three new functions to help people interact with each other more quickly…  >>

Kodak Makes a Facebook Chatbot that Tries to Sell You Prints of Old Photos
Kodak Moments Assistant on Facebook Messenger, scans your photos and suggest ones that you might have forgotten and might want to print….  

New Mobile App Promises Full B2B E-Commerce Experience
Insite Software has released an app that it describes as the first fully configurable white label mobile app built for leading manufacturers and distributors…  >>
Social Media Buzz
This and That
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