Net.Set.Go - The latest in Digital Marketing, from Rage.
November 2017
November 2017 | VOLUME 8 | ISSUE 1
Digital Industry News
CMOs globally are now concerned about brand safety. More so in the past 12 months. A reflection of what’s happening in the socio-digital world? That’s a world changing at lightning speed. Facebook is no longer the biggest by worth. And Google just unveiled the future of search. Read on for more.
Brand safety has rocketed to the top of many CMO’s list of priorities, with 83% saying they have become more concerned about it in the last 12 months…. >>
Brands are finding themselves at the mercy of algorithm changes from Instagram and Twitter. Find out what that will mean for your social and content strategy in 2018… >>
Everywhere you look, it’s become more challenging to separate ads from content. Find out the most common methods marketers are using and why they’re effective… >>
Getting the format of your Facebook adverting is the first step towards a successful campaign. Here is everything you need to know about Facebook ads… >>
When LG Electronics Australia was ready to bring its new range to market earlier this year, it opted to work directly with a group of influencers to help spread the word… >>
“Fraud is still a major problem for mobile marketers — and part of the blame lies with the analytics industry,” said Singular CEO and founder. The new study looks at fraud prevention… >>
With millennials checking their phones 150 times a day and the average person spending 5 hours a day on smartphones, mobile devices are here to stay in marketing land… >>
55% of respondents said that they were more comfortable sharing the information now than they were two years ago, with 73% allowing select apps to access the information… >>
Omega, a Swiss watchmaker just started selling online, joining Panerai and others in a move that signals a major change in the way expensive watches are bought… >>
