Net.Set.Go - The latest in Digital Marketing, from Rage.

May 2018

May 2018  |  Volume 8  |  Issue 7
Digital Industry News
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The influencer marketing wagon just on-boarded someone who would not have been approached earlier. Welcome to the power of the micro-influencer – an entity who would find tremendous relevance in this age when the digital natives are making mobile the new prime time. Read on for more.
Marketing & Advertising Updates
The mighty power of the micro-influencer: Going beyond the generic brand ambassadors
It is the ability to bring authenticity to sponsored posts which has seen brands generate success from their influencer marketing campaigns.
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Quora launches native image ads globally
The platform has roughly tripled its advertising base since launching its ad platform last year; says it now has more than 1,000 active advertisers.
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What Oracle’s marketers are learning from machine learning
When your company is one of the world’s largest providers of machine learning technology for business purposes, it makes sense to be selling that technology from a position of practical application.
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Mobile Marketing News and Views
Report: Cost to drive store visits varies widely by category, mobile most efficient channel
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From ideas to execution – How to make best-in-class mobile creative
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How digital natives are making mobile the new prime time
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Tech Talk
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How tech is helping used car sales with safe transaction zones
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The birth of the Universal Digital Profile
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Analysing ‘digital body language’ and getting real-time responses from your users
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Social Media Buzz
Facebook expands its list of marketing partners, while limiting what view tags can do
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How Lego infuses social media marketing with play
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Facebook tests influencer search engine for marketers
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