May 2018

May 2018 | Volume 8 | Issue 7
Digital Industry News

The influencer marketing wagon just on-boarded someone who would not have been approached earlier. Welcome to the power of the micro-influencer – an entity who would find tremendous relevance in this age when the digital natives are making mobile the new prime time. Read on for more.

The mighty power of the micro-influencer: Going beyond the generic brand ambassadors

It is the ability to bring authenticity to sponsored posts which has seen brands generate success from their influencer marketing campaigns.

Quora launches native image ads globally

The platform has roughly tripled its advertising base since launching its ad platform last year; says it now has more than 1,000 active advertisers.

What Oracle’s marketers are learning from machine learning

When your company is one of the world’s largest providers of machine learning technology for business purposes, it makes sense to be selling that technology from a position of practical application.