Net.Set.Go - The latest in Digital Marketing, from Rage.
May 2017
May 2017 | VOLUME 7 | ISSUE 9
Digital Industry News
Globally, 83% of advertisers plan to increase digital video spends. The shift away from television is driven, in part, by advertisers’ optimism in digital and mobile video’s revenue-generating potential. Two-thirds expect branded video content to drive the greatest revenue this year, followed by new formats such as VR and 360 and 1-5 minute videos. Read on for more news including top 3 IoT trends brands can leverage.
IoT devices not only allow SMBs to deliver a better customer experience, they also collect customer touchpoint data that helps companies to improve on… >>
Brands are spending more on iOS, while performance marketers are becoming more efficient with their spending on Android, new research from Fiksu suggests. >>
SnapChat now has 166 million daily users – and brands have been leveraging the popularity of this social media platform successfully – here’s how… >>
When it comes to data quality, 2017 will be a challenging year, with organisations across the board striving to address the challenges of open data… >>
While data’s role continues to evolve, it’s important to be able to analyze its vast recesses to guide business decisions and leverage data for your B2B marketing efforts… >>