March 2020

March 2020 | Volume 9 | Issue 12
Digital Industry News

AI uses in the F&B industry, brand based AR shopping experiences, e-commerce search strategy, a German retailer’s mobile-first digital campaign approach, smartphones changing how businesses interact to e-commerce traffic. Also in this issue: new updates from – Uber, GDPR law and social media networks, MIT’s new interface, keyless car, Google maps and Vimeo.

Singapore-based dark kitchen uses AI to craft menu based on consumers’ needs

Singapore based Ebb & Flow Group has launched Wrap Bstrd, a dark kitchen driven by AI and analytics. Read on to find out how technology and digital products are changing the landscape in the F&B industry.

Burberry merges Google Search with AR for shopping inspiration

Luxury brand Burberry collaborates with Google on an AR shopping experience based on mobile web search results. Read on to find out how luxury retailers are taking to augmented and virtual reality (AR/VR) technology to showcase their products.

E-Commerce category pages outperform product detail pages in SERPs

E-Commerce players are focusing more on category page optimization that boosts organic search ranking and traffic. Read on to find out how it drives brand awareness and interest.

Miele taps digital consumer journeys in biggest brand campaign to date

German kitchen consumer brand Miele’s digital first approach based on consumer journey is it’s biggest ever campaign in Australia in 120 years. Learn more about the year-long digital campaign approach.

Mobile Marketing – News and Views

Getting the message: how mobile messaging turns promotions into transactions

Using the messaging platform of a consumer to answer customer needs certainly means a higher level of engagement. Learn more about how conversational commerce and digital loyalty can increase brand sales.

Mobile accounts for 65% of all e-commerce traffic – so why are mobile sales still lagging?

With smartphones accounting for 65% of all e-commerce traffic, UX becomes a key factor in converting this to actual sales. Learn more on how retailers benefit from better UX design.

How Is GDPR Causing Disturbance In Location-Based Marketing?

The GDPR law in the EU introduced stricter policies for marketers, and their access to storage and usage private data. Read on to find out how it affects location-based marketing.

Uber’s new phone-booking feature lets riders ditch the app

Uber’s new and inclusive phone-booking feature allows older riders to stay independent. Learn more about the new offering below.

Tech Talk

MIT researchers develop a text-generating system that can automatically update Wikipedia articles

MIT’s new text producing keeps Wikipedia pages updated automatically. Read how this makes it easy for contributors and affects the quality of information.

Your iPhone and Apple Watch could soon lock, unlock and start your car with the new NFC car-key feature.

If your car is NFC compatible then you can lock, unlock and start your car keyless. Learn now this is made possible with car key KPI.

Google redesigns Maps app, adds details on public transit safety and accessibility

Google maps celebrated its 15^th birthday with a revamp inspired around this milestone to provide additional features for users. Learn more about how the features change the way we interact with Maps.

Vimeo launches video editing tools for small businesses

Vimeo announces a suite of tools for small businesses. Read on to find out how social-optimized videos for businesses will drive commerce for them.

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