March 2019

Can a people-focussed approach be the single most powerful differentiator between businesses that succeed and those that fail? Is AI and automation the way forward for marketing? Read on to find out.

Brand suitability: Exploring the next generation of brand safety

Brand safety is big news and is one of the major issues facing the advertising industry today. Find out why advertisers must consider the damaging impact that inadequate safeguards will have on long term revenues and a brandâ€™s values and positioning.

Surprising don’ts for cause-related marketing

Can seemingly intuitive approaches, such as emotionally intense messages, actually make consumers more sceptical of a company’s goals?

Why people are essential to B2B marketing success

A people-focussed approach might be the single most powerful differentiator between B2B organizations that struggle and those that repeatedly succeed.