March 2018

March 2018 | Volume 8 | Issue 4

Digital Industry News

YouTube stars are huge influencers as a report recently found out while studying the needs of children. So, if you are looking for ROI in this segment, you know where to shift focus. While we are still on ROI, here’s how you track prospects’ interactions all the way to the sale and beyond. Read on for more.

Report Says Brands Need to Wake Up to “Dramatically Shifting” Needs of Children

Among the key changes that brands need to consider are technological changes, the rise of YouTube stars and the increasing demand for gender neutral products.

Facebook, Google Duopoly Under Pressure as Ad Sales Jump for Amazon, Snapchat

Facebook and Google will receive a combined 56.8% of U.S. digital ad investment in 2018, a decrease from 58.5% last year, as Amazon and Snapchat experience growth.

Tips for Measuring Marketing Impact to Prove ROI

Kristie Colby explains how to align your systems so that you can track prospects’ interactions all the way to the sale and beyond.