Net.Set.Go - The latest in Digital Marketing, from Rage.
March 2017
March 2017 | VOLUME 7 | ISSUE 7
Digital Industry News
Micro-influencers, by virtue of having “more engaged followers on social media”, are the next base for marketers who want to pitch their brand. This may be a good thing as another study points out – that Gen Z prefers to shop in stores, and that they use social and mobile channels while doing so. Also do not miss the implications of Google’s impending ‘mobile-first’ index.
Micro-influencers are people with a smaller but more engaged following than macro-influencers – or “social celebritiesâ€, and here’s why they are valuable. >>
Generation Z likes to shop in-store, and they’re being influenced to buy via digital channels, even in stores. That’s the word from Euclid Analytics’ data. >>
Creating a store within the Amazon, Shopify, or EBay infrastructures has become a popular trend, but not all will be successful. Here are three tips to consider. >>
SendGrid has released the 2017 Global Email Benchmark Report, and among the key findings is the importance of mobile optimization for email success. >>
Marketing technology has become a standard part of managing a business, with many companies shifting from their initial focus on platforms, to data instead. >>
