June 2020

June 2020 | Volume 10 | Issue 2
Digital Industry News

COVID-19 seems to be defining all human activity. Homo sapiens are grappling with this new species, with no known precedent, in myriad ways. It is too early to determine the success or otherwise of this. Nonetheless, we can learn from each other in these trying times – from, verifying consumer identities to creating new marketplaces and opportunities for engaging consumers, we have put together a selection of articles that provoke, inspire and who knows, maybe give you a handle on how to navigate the new normal
with COVID-19.

Stay safe and stay well.

Is COVID-19 the right time for a positive marketing campaign?

Amid the current COVID-19 crisis, brands and even broadcasters are looking to offer positive messaging, but there are risks if it isn’t the right message at the right time.

Getting beyond the buzzword of ‘agile’ digital marketing to improve your customer relationships

‘Agile’ digital marketing – a project management approach to develop a customer-centric final product is the new buzzword. Learn more about improving customer experience.

The last (third party) cookie: How to prepare for a new era of digital advertising

With third-party cookies soon to go, marketers are adapting to new ways to target consumers with personalised messages. Learn more about using data based consumer identities.

Mobile Marketing – News and Views

Google’s Sodar tool aims to help Android users maintain social distancing

Google’s new social distancing tool ‘Sodar’ Android phone users was recently tested. Read more about the tool here.

Grocers are ramping up mobile checkout platforms

Retailers are investing in mobile checkout technology and promoting it as a safe, contactless option for customers. Read more about mobile checkout platforms.

Tiny reduction in load times delivers huge uplifts for mobile sites

Recent report published by Google states that ‘even a 0.1 sec reduction in mobile site load time’ helps increase conversion rates. Read more about the site speed research report and the new benchmarks.

Tech Talk

Nodle announces wearable device to help keep workers six feet apart

The distance tracking wearable ‘Nodle’ helps workers maintain physical distancing. Read more about this interesting device.

Google’s new smart textile tech lets you control music by pinching a cord

Google’s new smart cord, which uses ‘E-textile’ technology, lets music lovers control a connected device. Learn more about electrically conductive textile yarn and using it in our everyday environment.

Chrome to block resource-depleting ads

Chrome, as part of the industry group ‘Coalition for Better Ads, is blocking resource depleting ads for better user experience. Read more about how to make online ads compliant to run on Chrome.

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