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| Traditionally, marketing relied solely on market research to obtain insights to reach consumers. Brand strategists now have a wide array of technologies – AI, social media influencers, a wide range of social media platforms to gather insights and market to their target group. How has this changed the game? Are consumers more likely to respond to novel approaches of digital and off-line marketing than tried and tested routes? Read on to find out more. |
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| Mobile Marketing News and Views
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