June 2018

June 2018 | Volume 8 | Issue 8
Digital Industry News

Connecting with Gen Z could be much less of a conundrum now that a new study states brands should get spiritual to do so. What could sweeten this could be the advent of virtual reality ads in the programmatic marketplace. Read on for more.

Want to win over millennials and Gen Z? Vice’s new study says brands should get spiritual

There seems to be a lot of room for brands to find ways to connect with young people on some sort of spiritual level, as only 14 percent of respondents said they felt their sense of spiritual self is complete.

A look into Shiseido’s digital transformation ambitions

Global beauty and fragrance company’s chief digital officer talks through the significant transformation program designed to help it become more relevant to consumers.

Digital advertising’s opportunities and threats from Mary Meeker’s Internet Trends report

Trends marketers should be paying attention to in the year ahead. Especially since daily digital media usage among adults today stands at 5.9 hours – a majority of which is spent on mobile devices.

Mobile Marketing News and Views

Forecast: Mobile advertising to win third of global budgets by 2020

Survey: 87% of mobile marketers see success with location targeting

IDC: Smartwatches to drive growth for wearables

Tech Talk

L’Oréal glamorizes AR tech with 2-way beauty consultation

Oath brings virtual reality ads to the programmatic marketplace

Google Assistant’s ‘Continued Conversation’ feature is now live

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