Net.Set.Go - The latest in Digital Marketing, from Rage.
June 2017
June 2017 | VOLUME 7 | ISSUE 10
Digital Industry News
Generation Z or the ‘digital native’ generation is coming of age. This generation, born at the turn of the millennium, is growing in importance not only as potential customers but also as employees. Meanwhile, identifying the customer and delivering a personalized experience is one of the top priorities of 70% of retailers today, according to a new study by BRP Consulting. Read on.
As direct access to consumer data through digital assistants becomes widespread, brands need to consider the associated legal implications and risks. >>
Digital media is in the midst of a transition from a primarily text-based medium to a visual-led one, and advertising needs to catch up, in targeting too. >>
With Generation Z coming of age – as both employees and customers – retailers need to embrace the expectations of this ‘digital native’ generation. >>
Brand safety controversies emerge and then disappear again with the news cycle. But there are no quick fixes, and advertisers can’t afford to be complacent. >>
Apple made an announcement recently that its Safari browser will block auto play video ads and incorporate a no-tracking feature to prevent ad targeting. >>
Audio and voice recognition devices are set to become a marketer’s best friend, helping to target consumers as they’re actively considering what to purchase. >>
With an intuitive question-and-answer interface, chatbots can help deliver everything from 24-hour customer service to personalized product recommendations >>