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| The ongoing pandemic has changed consumer behaviour with many transactions being done online through mobile applications and other digital commerce platforms. How online and offline businesses view online commerce and digital technologies are witnessing a sea-change now. We have put together articles that reflect current thoughts on mapping digital consumer identity to marketing automation and workflows, mobile shopping, search product listings, social media commerce , YouTube shoppable video ads and digital asset management. We hope this will help you navigate the uncharted territory of marketing in a pandemic. |
| Stay safe and stay well. |
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| Mobile Marketing – News and Views
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Mobile shopping gains are likely to stick in the future
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| During the pandemic new mobile shopping behaviour has emerged which shows that consumers adapted to mobile commerce, in-app payment and click & collect option. Read more about how the new mobile shopping shift is here to stay and accelerate mobile commerce.
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Google extends free product listings to search results
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| Google’s recent announcement of free product listings in mobile search results is great news for mobile marketers, and is soon to be extended to desktop as well. Soon to be extended to desktop as well. Read more how brick and mortar stores can drive website traffic to their online stores during the pandemic. |
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| Google unveils shoppable video ads for YouTube
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| Brands are now looking for advertising with business outcomes. With shoppable video ads unveiled on YouTube by Google, consumers can shop directly with a ‘Shop now’ button and big-ticket brands can add lead forms to video campaigns. Learn more about the new advertising format.
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