Net.Set.Go - The latest in Digital Marketing, from Rage.

July 2018

July 2018  |  Volume 8  |  Issue 9
Digital Industry News
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Google and Facebook may still be the most prominent channels for digital ad spend, but newbie Amazon is catching up fast and may even change the game in the days to come. There’s also change forecast in the marketing automation space thanks to blockchain technology. Read on for more.
Marketing & Advertising Updates
Amazon PPC challenges Google Ads
A study of billions of dollars in Pay Per Click (PPC) expenditures reveals insights into spending trends, particularly between platforms hosted by Google and Amazon.
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Salesforce inks deal to acquire Datorama for a reported $800m
Salesforce has agreed to acquire Datorama in a bid to further insights available to brands via its marketing cloud in the latest round of M&A in the adtech and martech sector.
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Here’s how blockchain is poised to disrupt digital marketing
The development of blockchain technology is still in the early stages, but the technology is set to transform the marketing automation space in the upcoming years.
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Mobile Marketing News and Views
The App Economy – the role Apple plays
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Survey: 87% of mobile marketers see success with location targeting
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When organic installs turn rotten
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Tech Talk
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Alibaba develops AI tool capable of writing 20,000 lines of ad copy per second
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The World Cup led to a record-breaking number of app downloads and consumer spend in Q2
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A tech startup wants to revolutionize cash for hundreds of millions of ‘unbanked’ people in Asia
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Social Media Buzz
5 Social media marketing lessons from Netflix
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Facebook is bringing augmented reality ads to the news feed
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Instagram is testing feature that allows public accounts to remove followers
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