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Google and Facebook may still be the most prominent channels for digital ad spend, but newbie Amazon is catching up fast and may even change the game in the days to come. There’s also change forecast in the marketing automation space thanks to blockchain technology. Read on for more. |
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Amazon PPC challenges Google Ads
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A study of billions of dollars in Pay Per Click (PPC) expenditures reveals insights into spending trends, particularly between platforms hosted by Google and Amazon. |
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Mobile Marketing News and Views
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