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Net.Set.Go - The latest in Digital Marketing, from Rage.

January 2020

January 2020  |  Volume 9  |  Issue 10
Digital Industry News		 whatarage
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Digital marketing requires brands to adapt and shift to newer methods to reach their audiences. Machine learning & AI, programmatic, contextual advertising and ad retargeting are some of the more impactful areas to look into.
Marketing & Advertising Updates
Neuroscience and Beauty: How to Create an Immediate Connection With your Audience
According to Professor of Neurology Anjan Chatterjee “the brain responds automatically to beauty”. Read on to find out how marketing design affects one’s behavior on a subconscious level.
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How High-Quality Data Can Either be The Holy Grail or Achilles Heel for the Marketers
Marketers cannot ignore the quality of data anymore, as the insights derived from it directly impact sales results. Read on to learn more about data quality.
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For Luxury Brands, The Possibilities of the Programmatic Cannot be Ignored
More differentiation is possible by using consumer behavior and machine learning, contextual and behavioral targeting. Read on.
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Mobile Marketing – News and Views
How Artificial Intelligence is Revolutionizing Mobile App World
Intelligent smartphones are more than just a communication device, with AI the possibilities appear limitless. Read on to discover how.
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How E-commerce App Can Increase Customer Lifetime Value
In addition to bounce rates, conversion rates and CTRs, CLV is an important metric for any e-commerce business. Read on to find out how an e-commerce app can increase CLV.
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Google Brings ‘Interpreter Mode’ Language Translation to the Assistant on Smartphones
Google has now rolled out its ‘Interpreter Mode’, making close to 44 languages available on the Smartphone Assistant. Read more to find out about its features.
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Tech Talk
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Pandora Launches Interactive Voice Ads
Pandora’s voice technology enables users to respond to advertisers’ content hands-free. Read on to find out how it works.
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Facebook is Building an Operating System so It Can Ditch Android
Facebook is building its new OS, developing social hardware, and has plans to make devices social. What does it mean for your brand?
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The Major Deals and Integrations that Shaped Technology for Marketers in 2019
With over 250 M&As in the first half of 2019 the MarTech solutions landscape is changing. Read on to know more on all major deals in the MarTech landscape.
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Social Media Buzz
How Marketers Can Adapt Their Workflows for Real-Time Content (and Why They Need to)
Brands engage better while sharing real-time content. But in order to do so, marketers should look into their current workflows and processes. Read to learn how.
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The Process and Performance of Ad Retargeting, and Why You Should be Using it
Alternate retargeting tools provide the same dividends without the high costs associated with traditional tools. Here’s why businesses should take them more seriously.
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Using Social Media Marketing to Extend Music Beyond the Concert Hall
Queensland Symphony Orchestra reached out to 50K Australians on its first FB Live Stream, as a first step to make ‘Orchestra for Everyone’ a reality. Here’s how it was done.
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