February 2019

February 2019 | Volume 9 | Issue 4
Digital Industry News

Consumers now increasingly prefer relying on technology rather than human interaction if it makes the purchase process easier and fast. How far can technology go in the next three years? And what does digital transformation really mean today? Read on to find out.

More Than Half of Retailers Look to Utilise Internet of Things in Next Three Years, BRP Report

A new report by Boston Retail Partners (BRP) holds that a unique personalised shopping experience in every retail channel, stores must blend physical and digital strategies – including the Internet of Things (IoT) and augmented reality (AR).

‘Amazon Moments’ Tool Gives Brands New Way to Build, Deliver Loyalty Campaigns

Marketers will be able to use the self-service API platform to create reward programs that drive user actions across apps and websites.

What Does ‘Digital Transformation’ Really Mean?

Whose responsibility should it be and what does a transformation project really involve? What challenges do businesses face when adapting people and processes to new technology and shifting to a ‘digital first’ approach?