Net.Set.Go - The latest in Digital Marketing, from Rage.
February 2017
Feb 2017 | VOLUME 7 | ISSUE 6
Digital Industry News
Over several decades, brands have only increased the number of hours per day to send messages to customers. Today, on an average, 60 billion Facebook Messenger and WhatsApp messages alone are sent each day, only a fraction of which are brand messages. How can your brand even have a chance to get attention when your customers are otherwise engaged? Find out. Also read on to find out more on marketing, advertising, social and mobile.
Machine learning will soon displace audience planning and manual campaign optimisation thanks to its ability to automatically adjust delivery based on the consumer journey. >>
Facebook’s mobile ad network emerged as the top-performing advertising network during the second part of 2016, according to the San Francisco-based Singular. >>
A look at the bigger trends in advertising, mobile apps, and mobile technology that will factor into how brands allocate their ad budgets in the coming months. >>
Google algorithms are about to treat the mobile versions of each page as the main one to index, with the desktop versions becoming secondary. What are the implications? >>
More and more, people are searching for local options on mobile devices and if your business isn’t showing up for those searches, you’re likely missing out. >>
Logitech’s Brio is a new camera that’s better suited to an office environment, where business meetings demand to be broadcast in ultra-high definition. >>
