December 2018

December 2018 | Volume 9 | Issue 2
Digital Industry News

How interestingly can AR be brought to life by brands? This example from Marriott is an eye opener. As we cruise into a new year, endless possibilities like this are waiting to be tapped by marketers. But while tech comes to the fore like never before, it will always pay to be human, without a doubt. Have a wonderful 2019!

6 Things You Should Know About Adidas’ Digital Marketing Strategy

In 2018, the brand’s net profit over the second quarter rose 20% to 418 million euros and beat the analysts’ expectations thanks to their digital marketing strategy.

Marketing’s Hidden Treasure: How Better Promotions and Engagement Can Unlock Millions

Five simple rules on how to get smarter about your use of consumer promotions and engagement (CPE).

3 Inspiring Campaigns that Remind Brands to Be Human During the Holidays

Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come.

Mobile Marketing News and Views

Online Shopping Revenues Will Reach $126 Billion by December 31, Says Adobe

What Email Marketers Should Know about Alexa’s Latest Feature

TikTok Ties AR Content Sharing to Charitable Giving in Celebrity-Filled Campaign

Tech Talk

5 Artificial Intelligence Trends to Look Forward to in 2019

Magical New AR Demo Transforms 2D Photos into ‘Harry Potter’-Style 3D Animations

Marriott Invites Hotel Guests to Redecorate â€” Using AR and a Bottle of Water

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