December 2017

December 2017 | VOLUME 8 | ISSUE 2

Digital Industry News

It’s that time for trends and predictions. What will digital advertising be like in 2018? What must digital marketers look out for next year? Will AI impact online marketing? And what does data on mobile advertising tell us? Read on to find out.

And as we end this year, here’s wishing you a great 2018!

Marketing &
Advertising Updates

Digital Advertising in 2018: 5 Trends to Watch

Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018… >>

5 Data Trends Brands Should Include In 2018 Digital Marketing Plans

Change is happening in the data analysis sector rapidly. If youâ€™re a brand builder who wants to nail your 2018 marketing plan, understanding data trends is vital…. >>

2017 in Review: The Battle for Shorter Attention Spans

Brands now have as little as 8 seconds with consumers before they lose their attention. In 2017, the best brands showed how to win this battle for attention… >>

12 Tips to Help Content Marketers Engage with Impatient Readers

If youâ€™re looking for ways to encourage readers to engage with your content, and stick with it until the end, take a look at these top tips… >>

What will 2018, the Year of Artificial Intelligence, Bring to the World of Online Marketing?

If AI’s effect on marketing had to be summarised in a sentence, it would probably be: ‘AI will bridge the gap between the customers and salesman’… >>

Mobile Marketing
News and Views

First Half 2017 Mobile Ad Revenues Touch a High

Mobile ad revenues grew at a more than 75 percent compound annual growth rate, compared to a much smaller desktop growth rate… >>

80% Jump in Mobile Traffic with Progressive Web App

Lilly Pulitzer sought to create a seamless e-commerce experience for its growing base of mobile customers, which currently account for nearly 60% of total traffic… >>

When to Send SMS, Push Notifications, In-App Messages

The main advantage is that, your customers donâ€™t even have to install your app. If your brand doesnâ€™t have a mobile app, this is the most relevant channel for you… >>

4 Tips for Creating Mobile-First Content That Converts

With nearly 60% of web activity now occurring from mobile devices, youâ€™re leaving money on the table if you donâ€™t optimize your site for a mobile audience… >>

74% of Marketers to Boost Mobile Ad Budgets in 2018

More than two-thirds of mobile ad spending growth will be on social media through 2021. 36% of survey respondents use mobile advertising primarily for branding… >>

Tech Talk

Having a Digital Edge Is Not Just About Technology

Five key practices differentiate the most digitally mature companies. Focusing on these can help your company successfully adapt and compete in a digitally driven market… >>

IT Industry is moving to Industrialisation of Digital Services: Accenture CEO

The company has started seeing a shift from the proof of concept (PoC) stage for digital technology-based services… >>

It’s a Holly Jolly Artificial Intelligence Enabled Christmas

From finding the perfect gift to AI-enabled toys and even composing a holiday song, AI has infiltrated our holidays from start to finish… >>

Magic Leap One: The Fabled AR Headset Is Real, and It’s Coming In 2018

The first product from the secretive, Google-funded augmented-reality start-up has finally been revealed… >>

Four Ways the Blockchain Will Disrupt Digital Media

Blockchain technology is being recognized as a revolutionary technology that will impact a wide range of industries by increasing operational efficiencies, and enhancing security… >>

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