August 2020

August 2020 | Volume 10 | Issue 4
Digital Industry News

In the current pandemic situation retailers and marketers are closely monitoring data to track the changing online behavior and profile of shoppers to stock up, build brand awareness and focus on demand generation. We have put together articles that cover D2C eCommerce and retailers offering virtual and immersive shopping experiences. Much more to read with Pinterest releasing search trend results, Facebook’s Messenger Rooms with screen-sharing feature and Snapchat’s mini-apps for users and brands is a win-win. Hope you enjoy reading the articles as much we loved putting them together.

Stay safe and stay well.

Data in the new normal

With COVID-19 being introduced as an external factor, read more on how data is helping retailers to stock up, and how human conversations are helping data analysts interpret and navigate the data sets.

How performance branding is reinventing marketing ROI

Data driven performance-marketing is now being applied to branding and demand-generation activities. Read more about how companies are seeing 10% top-line growth without increasing the marketing budget.

Disrupting the eCommerce status quo: COVID-19 and digital transformation

COVID-19 has changed the profile of online shoppers, and it is no longer restricted to the youth. In fact, D2C (Direct to Consumer) commerce is changing the eCommerce landscape with consumers looking for personalized and relevant experiences. Learn more about how it can drive preference, loyalty and repeat sales.

Mobile Marketing – News and Views

Google reportedly taps data collected by Android to boost its own apps

Google’s ‘Android Lockbox’, is an internal program set up on your phone, on installing Android. Read more on how it taps phone user’s interaction with non-Google apps to advance its products and services.

Google introduces video shopping platform Shoploop

Google’s R&D lab Area120 has launched a video shopping platform ‘Shoploop’. Read more about Shoploop, which is currently available on mobile and allows users with a click to directly shop from a merchant site.

Facebook Messenger reveals new screen-sharing feature

Facebook Messenger Rooms launch a new screen-sharing feature for mobile and desktop users. Learn more about this new feature which allows you to live share your screen with your loved ones and friends.

Tech Talk

Shopify adds virtual shopping feature with Hero

Shopify integrates virtual shopping feature Hero to its platform. Learn more on how merchants are using Hero to give shoppers an immersive experience during the pandemic.

Visual search startup Shnap launches on mobile, Chrome

Newly launched Shnap is a visual search tool for mobile & Chrome. Learn how using AI, it allows users to locate, compare and buy items direct from sellers.

eBay readies test of ‘floating slots’ for promoted listings in search results

eBay unified organic search results with promoted listings in its dynamic marketplace. Learn more about how promoted and unpromoted listings will appear on search results based on quality, conversions and possible revenue.

Social Media Buzz

Why the COVID-19 crisis has elevated influencer marketing

Due to the lockdown, brands who are looking to target different demographics and regions can now do so through influencers. Read more on how brands are switching to social channels to drive direct-to-consumers services.

Reddit will now enable users in selected subreddits to attach multiple images to their posts

Reddit has launched a new post feature ‘Image Galleries’. Learn more about this feature which allows users to post multiple image updates.

Snapchat launches meditation tool from Headspace, the first of its new mini-apps

Snapchat Mini is the new offering from Snapchat’s in-app platform, which allows brands to connect with its users. Read more about the first Mini from Headspace, a meditation tool for its users.

Pinterest releases new data on rising search trends amid COVID-19

Pinterest releases its new search trend report. Learn more about the Pinner community’s key interest points and usage shifts for brands to align their communication using the new tools available on the platform.

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