August 2018

August 2018 | Volume 8 | Issue 10
Digital Industry News

New research from video platform VidMob reports that traditional means of personalizing ads to appeal to Gen Z and millennials are no longer effective. What now? While you ponder that, here are video marketing statistics that reveal, among other things, that the average visitor spends 88% more time on a website with video!

Report: Traditional methods of personalization don’t work for millennials and Gen Z

The report from video platform VidMob also found that despite a waning interest in celebrity tie-ins, influencers still have an effect on Gen Z.

How HBO is using a dating app to market itself

HBO, known for its original shows, has teamed up with dating-app-turned-lifestyle-brand Bumble to host a two-night event called “Stay home to the movies”.

Sizmek unveils unified ad serving platform it says can replace Google’s walled garden

Advertisers get access to its AI-powered demand-side programmatic ad platform (DSP), data management platform and dedicated ad server.