Net.Set.Go - The latest in Digital Marketing, from Rage.
August 2017
August 2017 | VOLUME 7 | ISSUE 11
Digital Industry News
From longer, more compelling stories being told to consumers, to the rise of user generated content as an influencer, the digital ecosystem is fast undergoing change. And while Amazon is priming itself to be a social media leader, virtual reality and artificial intelligence are literally changing life experiences. Read it all here.
The most important thing to do when you’re a marketer and you’re trying to improve your campaign is to have a thorough understanding of the concepts that you’re dealing with… >>
UGC is based on the psychological response of users. In our socially connected world, the ideal brand marketplace inspires customers to create content that compels others to act… >>
Amazon’s launch of an in-app social news feed could set the groundwork for a deeper push into social media and open up new advertising opportunities… >>
Gen Z students and millennial parents comprise much of the back-to-school market and having, or not having, a mobile strategy could make or break the season… >>
Signal AI analyses in real-time the context of the conversation for language patterns and identifies customer intent, behaviour and the outcome of the call… >>
Here are some of the biggest changes related to virtual reality and artificial intelligence that are quickly arriving with the technological advents of modern society… >>
The technology lets publishers create visual-oriented media content along the lines of Snapchat’s “Discover,” according to people familiar with the situation.. >>
In 2015, for example, luxury automaker Jaguar used biometric wristbands to capture heart rate, movement and location of Wimbledon attendees to gauge the mood of the crowd… >>
