Net.Set.Go - The latest in Digital Marketing, from Rage.

August 2017

August 2017 | VOLUME 7 | ISSUE 11
Digital Industry News
From longer, more compelling stories being told to consumers, to the rise of user generated content as an influencer, the digital ecosystem is fast undergoing change. And while Amazon is priming itself to be a social media leader, virtual reality and artificial intelligence are literally changing life experiences. Read it all here.
Marketing &
Advt Updates
The Art of Storytelling Meets the Science of Data Analysis
Marketers are taking advantage of their ability to use content and ad creative sequentially to present longer, more compelling messages…  >>
How to Split Test Your Way to Facebook Ads Success
Discover a six-step plan to test, analyze, and optimize Facebook ads, as well as the audience segments you target….  >>
How marketers can increase email open rates
The most important thing to do when you’re a marketer and you’re trying to improve your campaign is to have a thorough understanding of the concepts that you’re dealing with…  >>
How User Generated Content is Changing Marketing
UGC is based on the psychological response of users. In our socially connected world, the ideal brand marketplace inspires customers to create content that compels others to act…   >>
Will autonomous vehicles provide the next screens for publishers and advertisers?
Self-driving vehicles could become a new universe of moving living rooms. And that means a new universe of advertising opportunities…  >>
Mobile Marketing
News and Views
Will Spark ignite Amazon as a social media leader? Just maybe
Amazon’s launch of an in-app social news feed could set the groundwork for a deeper push into social media and open up new advertising opportunities…   >>
How mobile is changing back-to-school
Gen Z students and millennial parents comprise much of the back-to-school market and having, or not having, a mobile strategy could make or break the season…   >>
Starbucks’ mobile ordering reaches 9% of transactions
Starbucks continues to ramp up mobile technology as a key part of its strategy to handle customer orders, payments and loyalty programs…  >>
What’s next (and now) for mobile attribution?
Shani Rosenfelder takes a look at how mobile attribution is evolving and the trends and best practices that will shape it going forward…  >>
5 Things about Geofencing That Will Make You a Better Mobile Marketer
Used properly, SMS marketing allows for extremely precise targeting, and can be an effective tool to reach the younger generation…  >>
Tech Talk
AI Now Analyses Inflections in Real-Time Voice Calls
Signal AI analyses in real-time the context of the conversation for language patterns and identifies customer intent, behaviour and the outcome of the call…  >>
How virtual reality and artificial intelligence are changing life experiences
Here are some of the biggest changes related to virtual reality and artificial intelligence that are quickly arriving with the technological advents of modern society…  >>
Google Is Developing Technology for Snapchat-Like Media Content
The technology lets publishers create visual-oriented media content along the lines of Snapchat’s “Discover,” according to people familiar with the situation..  >>
How brands are tapping into consumers’ faces – and brains
In 2015, for example, luxury automaker Jaguar used biometric wristbands to capture heart rate, movement and location of Wimbledon attendees to gauge the mood of the crowd…  >>
Facebook will rank links to slow-loading pages lower in people’s news feeds
Facebook’s algorithm will estimate how long it takes a page to load from its mobile app and use that information when ranking people’s feeds….  >>
Social Media Buzz
This and That
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