April 2021

April 2021 | Volume 10 | Issue 12
Digital Industry News

In this issue we have put together articles that cover marketing automation tools for eCommerce clients, e-books for lead generation campaigns, user experience in mobile apps and API development best practices. We also have updates on YouTube’s automated product lists, Facebook’s new feed filter bar and Twitter’s Community tool as well as Salesforce new ABM capabilities, Google Maps AI powered tools and Chrome browser’s new feature called Live Caption.

Hope you enjoy reading the articles as much as we loved putting them together.

Stay Safe and Stay Well.

Two key marketing automation tools you may be missing for your eCommerce clients

To ensure the growth and success of your eCommerce clients, two technologies to consider utilizing are product feed management and text and shopping ad tools. With these tools, you can increase your CTR and return on marketing spend, while decreasing your cost per action.

How e-books can provide actionable value to B2B buyers

E-books can be central to a B2B content marketing strategy. Read more to understand how e-books are great for top of funnel and mid-funnel lead generation campaigns

Mobile Marketing – News and Views

Three tips for an engaging user experience in mobile apps

An engaging user experience is key driver to overall app engagement. Read more on how to drive user engagement and build a platform that users love.

API Development Best Practices in 2021

Mobile applications and websites are powered by APIs. Read more to understand API functionality and best practices in 2021 for getting the best results.

The 10 Best Hybrid App Frameworks in 2021

Know the difference between Native and Hybrid app frameworks. Learn more about the 10 best hybrid app frameworks for app development

Tech News

Salesforce introduces new AI-driven ABM capabilities

With the new update on Salesforce, one can create campaigns and target accounts where account members are currently unknown. Learn more about these enhancements.

Google’s Maps looks to solidify its navigation dominance with AI-powered tools

Google has launched several new features for its Maps app that utilize AI to improve and expand the user experience. Read more to understand how the new features work.

Google Chrome adds real-time, automatic captions for web content

Learn more about Google’s new feature for its Chrome browser called Live Caption, which automatically generates real-time captions for media.

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