April 2020

April 2020 | Volume 10 | Issue 1
Digital Industry News

Chatbot marketing, AR beauty app and local search strategy to engage with mobile audiences. Blockchain, anti-fragile service ‘Zoom’ and Netflix Party to stay connected during the pandemic. Also read about the new Microsoft 365, Facebook ‘Experiments’, AI based influencer marketing, digital marketing for start-ups and all social media platform updates.

How chatbot marketing brought a supernatural exhibition to digital life

The Art Gallery of New South Wales used chatbot marketing through messenger to engage with social media users and younger audiences like never before.

How to reach local audiences with your existing content strategy: Four in-depth methods

With data showing that 80% smartphone users use location based and customized searches, businesses need to be in-tune in order to capture mobile audiences. Learn more about how to localise your digital marketing strategy.

The key digital marketing pitfalls tech startups need to avoid: A guide

Read more about the digital marketing pitfalls startups have to avoid and key pointers to keep in mind.

Facebook adds a new ‘Experiments’ element to ad manager to help optimize ad performance

With Facebook centralizing its ad tests and results, marketers can optimize ad performance. Learn more about how this helps one select the right campaign approach.

Mobile Marketing – News and Views

Shutterstock opens up access to over 17m video clips to its mobile app users

Mobile-only campaigns and on-the-go production is easier for content creators with Shutterstock opening up video footage to its customers.

YouCam Makeup gives beauty brands free AR sampling tech

In the time of pandemic, the free offering of AR beauty app YouCam Makeup by Perfect enables brands to reach its mobile audience.

Coronavirus effect: Zoom dethrones Whatsapp and TikTok to become the number one app on the Google play store

Learn more about Zoom and how it cemented its place in the anti-fragile service space, due to corporate response to Covid-19.

Tech Talk

How blockchain is revolutionizing business-communication networks

Blockchain technology is transforming how organizations communicate. Read more about the early adopters of blockchain and its multiple benefits.

Microsoft introduces new Microsoft 365 personal and family subscriptions

The revamp of Office 365 to Microsoft 365 in mid-April 2020 with AI infusion will help one stay connected, organized and collaborative as remote working is getting popular.

Netflix Party: Binge on Tiger King and other movies or TV shows with friends

Learn how binge watch with friends and family with Google Chrome browser ‘Netflix Party’ and still follow social distancing.

Social Media Buzz

Pinterest rolls out new commerce features for retailers as search volume climbs

New features and upgrades by Pinterest are great news for retailers. Learn more about the new features and how retailers can gain access to users who are ready to shop.

How artificial intelligence can transform influencer marketing

Read how AI is changing the landscape of influencer marketing and impacting the performance of influencer marketing campaigns.

LinkedIn launches Conversation Ads for B2B messaging

LinkedInâ€™s new Conversation Ads enables customized digital campaigns to prospects. Learn how it achieves real time engagement with prospects and helps businessâ€™ growth strategy.

Instagram adds video chat to help people stay connected

Learn more about the new video chat and media sharing features on Instagram that is helping users stay connected during the pandemic.

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