January 2019

January 2019 | Volume 9 | Issue 3
Digital Industry News

Will 2019 be the year advertisers successfully adopt digital personalisation? With new technologies and processes, it could well be so. Meanwhile, in another four years or so, mobile ticketing could soar to 64%. Opportunities for marketers this year will ride on technology and AI much more than ever before. Read on. And have a great year ahead!

Why 2019 Will Be the Year that Advertisers Successfully Adopt Digital Personalisation

Over the last two years, new technologies and processes have come to market that fundamentally change the way that brands and agencies plan, create and run high-impact automated campaigns.

A World with No Ads’: P&G, Unilever’s Top Marketers Envision Different Paths Forward

Speaking at separate talks at CES, Marc Pritchard and Keith Weed echoed each other’s’ comments on the roots of tech disruption, but their suggestions for fixing a broken digital ecosystem split off.

Consumers Receptive to Mobile Ads While Watching TV, Before Bed

Aki Technologies’ survey also found a generational shift in how consumers pay attention to ads.

Mobile Marketing News and Views

MMA Launches the Future of Mobile Fraud Council to help Marketers Stay Ahead of Fraudulent Practices

A Mythbusting Look at Proximity Marketing: Integrations and Campaign Best Practices

Mobile Ticketing for Sports Will Surge 64% by 2023, Juniper Research Says

Tech Talk

Salesforce Wants You to Get Some AI and Visual Search into Your Ecommerce Game

Nosto’s AI Personalisation Engine Boosts Conversions for Woodhouse Clothing

Amazon Is Building a Fleet of Autonomous Robots to Deliver Packages to Your Door

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