February 2020

February 2020 | Volume 9 | Issue 11
Digital Industry News

Data-led digital advertising by CPG companies, interactive solutions like voice search and Google’s chatbot ‘Meena’, smartphones impacting businesses and consumers, shopping & saving, blockchain technology entering the mainstream and new features by social media giants. Read all about it here.

Can Revenue-Hungry Retailers Rise to Meet Digital Advertising’s Opportunity?

US retailers at NRF Big Vision 2020 spoke about deepening advertising expertise & infrastructure and growth in digital advertising activity. Read on to find out how they plan to leverage data closer to point of purchase.

Alaska Airlines Ties Airfare Discounts to Northern Lights

Alaska Airlines launched the ‘Northern Lights’ promotion to increase booking during off-season, targeted at Generation Z who love to flaunt on social media. Read on to find out how they integrated scientific data to flight discounts.

How Marketers Can Stay One Step Ahead of the Voice Search Trend – a Guide

Marketing and SEO teams optimise content for voice queries, as recent trends showing half of all searches being voice-based. Read on to find out steps to take for better organic traffic and SERP visibility and why old strategies won’t work.

The Three Key Ways Social Listening Can Improve Your Customer Marketing

Leverage social channels to ultimately transform as customer experience platforms. The key is to draw insights from social listening and let it drive a business’s customer marketing. Read on to learn more about three key areas that impact right from purchase decision to a brand’s reputation.

Mobile Marketing – News and Views

What You Need to Know About Mobile Engagement in 2020

The shift is definitely happening to mobile e-mail from an unbranded experience to an interactive and branded one. Learn more about Google AMP and how mobile e-mail adapts to a channel and platform approach.

Retailers See 42% of Online Sales From Mobile Devices, Study Says

US retail markets in 2019 witnessed mobile devices driving online sales, customer satisfaction and increased access to customers. Read on to discover how a comprehensive mobile strategy and integrating mobile tech into e-commerce and operations is on the cards.

The Habit Driven ‘Hooked Model’ and How Apps are Using it

Understand the successful principles of the popular ‘Hooked’ model used by app developers to convert an app user to regular habit-driven user.

Ongoing Buzz Of Blockchain Smartphones Technology – Know The Reality

Crypto-currencies going mainstream is a reality as they become more stable, keep one’s identity anonymous and money secure. Read more to find out about how crypto-currency and block chain technology in smartphones could be the new normal.

Tech Talk

Microsoft Introduces New Edge Browser Based On Chromium

In beta testing since April 2019, the new Edge browser from Microsoft is really worth the wait. Not simply a browser, read on to find out more about the feature packed ‘Edge’.

“We Knew Third-Party Data was Useless” – How The Stylist Got Ahead Of Google’s Cookie Cull.

DC Thomson’s “The Stylist” developed its own approach to retargeting which drove digital revenue by 72% and reached 99% of online Brits. Read on to find out how they achieved this without Google’s browser cookies.

How Mobile Apps Are Using Blockchain Technology to Change Your Future?

The mobile app technology landscape is changing due to blockchain applications. Read on to find out about the implications of blockchain tech on mobile apps.

Google is Working on Chatbots Which Can Engage in a More Genuine, Human Conversation

The current chatbots in the market less engaging, Google’s says its new chatbot model ‘Meena’ is close to having human-like conversations. Read on to learn more about Google new chatbot model.

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