NET.SET.GO

September 2019  |  Volume 9  |  Issue 8
Digital Industry News
whatarage
NET SET GO
With the attention span of the customer said to be growing shorter and shorter, advertisers have to work harder to create better customer experiences and ads. From AR ad campaigns, improved e-commerce platforms and AI tech in lifestyle products - can consumer-centric marketing actually fit into the reduced attention spans? Read on to find out what the latest thought on these are.
Marketing & Advertising Updates
How to advertise to an audience with an 8-second attention span
As the attention span of the average ad viewer grows shorter, ads that require sustained engagement are less likely to click with many audiences. Read on for effective strategies to plan your marketing strategy for the new attention economy.
Read More  Read More
Cleaning up digital ad pollution
Ad agencies have an opportunity to make a lasting and positive impression by creating ads that enrich their audience’s daily life not merely drive conversion. Read on to find out how this is good for consumers and good for business.
Read More  Read More
Employee social marketing drives brand engagement for John Lewis & Partners
Learn more about how the UK department store John Lewis & Partners used an employee advocacy tool for social media marketing that encouraged their staff to promote its advertising campaigns.
Read More  Read More
Mobile Marketing News and Views
Podcast listening growth continues: Mobile app usage up 60% since January 2018, study finds 25% of listeners have bought products discovered through podcast advertising.
Are podcasts the best new platform to launch a new service or product? Read on to find out.
Read More  Read More
Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers
Verizon Media’s two new features Touchpoints and Playable ads promise to be a great opportunity for e-commerce and game advertisers. Find out why advertisers running Moments campaigns on the Oaths Ad Platforms will want to take advantage of the new ad features.
Read More  Read More
How Superdry overhauled its local e-commerce for better customer experience
Read on to find out how Superdry shook up its e-commerce in order to lead with a mobile-first approach that's been driving up its customer game.
Read More  Read More
Tech Talk
NET SET GO
Google launches AR walking directions in Maps
Google has launched a beta feature in Maps that enables users to get walking directions via augmented reality (AR). Find out more...
Read More  Read More
Kmart launches AR ad campaign to let consumers virtually try out products at home
Kmart’s new AR ad campaign gives potential customers the opportunity to accurately visualize how that product would look in their own space. Find out more about the possibilities of this innovative campaign.
Read More  Read More
LG's new AI will tell you if you're using your fridge wrong
Your new LG fridge might scold you about how you’re using it, but it’s only to help you! The intelligence behind the service is specifically designed to help you maximize the lifespan of your appliances.Find out more here.
Read More  Read More
NET SET GO
Social Media Buzz
Is TikTok the New Launching Pad for Video Creators?
TikTok and its creators seem poised to take over as the new generation of video creators. Could this new platform eventually dethrone YouTube as the preeminent platform for up-and-coming video creators? Let’s find out.
Read More  Read More
Instagram reportedly developing a new messaging app as a Snapchat competitor called Threads
Instagram is reportedly developing a new messaging app called “Threads” that’s aimed at helping users share more information more often with their closest friends. Could this be yet another attempt by Facebook to take on Snapchat? Read on to find out more.
Read More  Read More
Snapchat Adds New Option to Share Music via Spotify Within Snaps and Stories
Spotify and Snapchat come together to give you the opportunity to share what you’re listening to and share what you’re up to in a Snap. Read on for more details.
Read More  Read More
Visit our website Follow us on Facebook
Share your feedback, questions, comments or love to, netsetgo@whatarage.com
whatarage
Unsubscribe  |  View this email in a browser