NET.SET.GO

March 2019  |  Volume 9  |  Issue 5
Digital Industry News
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Can a people-focussed approach be the single most powerful differentiator between businesses that succeed and those that fail? Is AI and automation the way forward for marketing? Read on to find out.
Marketing & Advertising Updates
Brand suitability: Exploring the next generation of brand safety
Brand safety is big news and is one of the major issues facing the advertising industry today. Find out why advertisers must consider the damaging impact that inadequate safeguards will have on long term revenues and a brand’s values and positioning.
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Surprising don'ts for cause-related marketing
Can seemingly intuitive approaches, such as emotionally intense messages, actually make consumers more sceptical of a company's goals?
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Why people are essential to B2B marketing success
A people-focussed approach might be the single most powerful differentiator between B2B organizations that struggle and those that repeatedly succeed.
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Mobile Marketing News and Views
3 key components of mobile audience marketing
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Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers
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The Battle For Mobile Content: Facebook Instant Articles Vs. Google AMP
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Tech Talk
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Salesforce and Oracle show off more AI-flavoured goodies around service and finance respectively
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Apple Is a Credit Card Company Now
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AI and automation in marketing: The role for knowledge management
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Social Media Buzz
Snapchat's US Ad Business Will Soldier on, Growing 24.3% This Year
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How to Structure Your 2019 Social-Media Campaigns to Appeal to Gen Z
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Facebook looking to remove ad relevance score to come up with more 'actionable' metrics
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