NET.SET.GO

June 2019  |  Volume 9  |  Issue 6
Digital Industry News
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Traditionally, marketing relied solely on market research to obtain insights to reach consumers. Brand strategists now have a wide array of technologies - AI, social media influencers, a wide range of social media platforms to gather insights and market to their target group. How has this changed the game? Are consumers more likely to respond to novel approaches of digital and off-line marketing than tried and tested routes? Read on to find out more.
Marketing & Advertising Updates
Get the parameters right and influencers could become the saviours of advertising
Celebrity endorsements take a different approach with brands leveraging the power of social media stars to radically change consumer decisions.
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Macy's Launches Novel Pinterest Campaign, Tops Profit Estimates
True Blue American retail brand Macy's, tries a new approach to advertising with a Pinterest-based campaign.
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Study: DTC brands increase marketing budgets 'dramatically' compared to traditional retailers
Why have direct-to-consumer brands started spending more money on traditional marketing channels in recent times? Here's where you can find out.
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Mobile Marketing News and Views
5G won't solve ad-supported video's playback issues
5G, the much anticipated mobile technology, is widely expected to eliminate the problems associated with digital audio-visual advertising, Read on to find out why this is not likely to happen in a hurry.
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Google App campaigns to get YouTube inventory, tROAS bidding
App marketers running Google App campaigns can rejoice thanks to a new bidding option and YouTube inventory that promises to be very advantageous.
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How Mobile Marketing Helps SMEs Grow
Today's marketing initiatives go far beyond the mainstream ATL platforms. Find out why mobile marketing is key in helping SMEs grow their businesses.
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Tech Talk
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Mailchimp set to launch full-service marketing platform
Mailchimp plans to evolve into more than just an email platform. Read on to find out more about the added features to their newly launched marketing platform.
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Alexa and Google Home smart speakers bring A.I. to nearly one in three U.S. homes
Americans are increasingly utilizing the benefits and convenience of artificial intelligence and voice recognition to help them with everyday tasks. Find out what this spells for the future of AI and consumer technology.
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Watch Amazon's all-new delivery drone zipping through the sky
Deliverymen might soon be a thing of the past. Amazon is all set to launch their new delivery drone service!
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Social Media Buzz
Looking to Dominate Facebook? Divisive Content May be Key
A focus on more divisive, controversial content might be the best way to improve your Facebook reach. Read on to find out why.
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Amazon Replicates Pinterest Lens with 'StyleSnap' Feature
Amazon's new in-app tool 'StyleSnap' promises to provide competition to the Pinterest's Lens tool. Get all the details on the new app below.
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Creating Content for Every Social Media Platform
Building a social media strategy? Find out how your brand can spread its wings across multiple platforms and create content that works for each space.
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