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January 2019  |  Volume 9  |  Issue 3
Digital Industry News
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Will 2019 be the year advertisers successfully adopt digital personalisation? With new technologies and processes, it could well be so. Meanwhile, in another four years or so, mobile ticketing could soar to 64%. Opportunities for marketers this year will ride on technology and AI much more than ever before. Read on. And have a great year ahead!
Marketing & Advertising Updates
Why 2019 Will Be the Year that Advertisers Successfully Adopt Digital Personalisation
Over the last two years, new technologies and processes have come to market that fundamentally change the way that brands and agencies plan, create and run high-impact automated campaigns.
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A World with No Ads': P&G, Unilever's Top Marketers Envision Different Paths Forward
Speaking at separate talks at CES, Marc Pritchard and Keith Weed echoed each other's' comments on the roots of tech disruption, but their suggestions for fixing a broken digital ecosystem split off.
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Consumers Receptive to Mobile Ads While Watching TV, Before Bed
Aki Technologies' survey also found a generational shift in how consumers pay attention to ads.
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Mobile Marketing News and Views
MMA Launches the Future of Mobile Fraud Council to help Marketers Stay Ahead of Fraudulent Practices
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A Mythbusting Look at Proximity Marketing: Integrations and Campaign Best Practices
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Mobile Ticketing for Sports Will Surge 64% by 2023, Juniper Research Says
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Tech Talk
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Salesforce Wants You to Get Some AI and Visual Search into Your Ecommerce Game
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Nosto's AI Personalisation Engine Boosts Conversions for Woodhouse Clothing
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Amazon Is Building a Fleet of Autonomous Robots to Deliver Packages to Your Door
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Social Media Buzz
Why Marketers Think LinkedIn Is On the Rise
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Facebook Adds New Reporting for Click-To-WhatsApp Ads
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Snapchat Apposhere Study Flags Differences between Most-Used Social Apps
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