NET.SET.GO

February 2019  |  Volume 9  |  Issue 4
Digital Industry News
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Consumers now increasingly prefer relying on technology rather than human interaction if it makes the purchase process easier and fast. How far can technology go in the next three years? And what does digital transformation really mean today? Read on to find out.
Marketing & Advertising Updates
More Than Half of Retailers Look to Utilise Internet of Things in Next Three Years, BRP Report
A new report by Boston Retail Partners (BRP) holds that a unique personalised shopping experience in every retail channel, stores must blend physical and digital strategies - including the Internet of Things (IoT) and augmented reality (AR).
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'Amazon Moments' Tool Gives Brands New Way to Build, Deliver Loyalty Campaigns
Marketers will be able to use the self-service API platform to create reward programs that drive user actions across apps and websites.
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What Does 'Digital Transformation' Really Mean?
Whose responsibility should it be and what does a transformation project really involve? What challenges do businesses face when adapting people and processes to new technology and shifting to a 'digital first' approach?
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Mobile Marketing News and Views
Mobile Marketers Seeing 'Significant' Gains in Data Initiatives and Investments
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3 Key Strategies for Succeeding at Marketing on Mobile
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Mobile Marketing News Can Give Tips for Your Social Media Campaigns
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Tech Talk
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Microsoft's HoloLens 2 Feels Like Practical Magic
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Google Assistant Oscar Ads Reimagine Classic Movies with a Helpful AI
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New Technology to Speed Checkout Times
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Social Media Buzz
21 Instagram Facts That All eCommerce Businesses Should Know [Infographic]
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LinkedIn Launches its Own Variation of Live-Streaming Called 'LinkedIn Live'
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YouTube Beats Apple, Netflix as the Most Trusted Brand by Millennials
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