NET.SET.GO

September 2018  |  Volume 8  |  Issue 11
Digital Industry News
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Programmatic advertising may have allowed marketers to sit back and let complex algorithms target millions. But has online advertising been more relevant to the consumer because of it? Find out. Also, get a peek into how Chase Home Lending is using Pinterest boards to get customers to think of financing.
Marketing & Advertising Updates
Why AI alone cannot guarantee better user engagement
AI might have made things a lot more efficient and measurable for advertisers, but it didn't make advertising particularly engaging for the people it was intended to serve.
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How to turn negative online reviews into marketing wins
It's tempting to fall into a funk when your business receives a negative review. Here's how to turn things around and benefit from critical customer feedback.
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How Chase is using Pinterest to sell home loans
Chase Home Lending is using Pinterest boards to get customers to think of financing as they're figuring out how to redo their bathrooms, kitchens or basements.
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Mobile Marketing News and Views
The $70bn WhatsApp business story nobody's talking about
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Mobile marketing mystics: Unlocking the potential of in-app advertising
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How mobile SEO is central to content marketing: Analytics Corner
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Tech Talk
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Advent of the 5G era fuels wireless industry trends
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How T-Mobile plans to use 5G to challenge traditional ISPs
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VR's missing link? A killer app that convinces us to buy in
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Social Media Buzz
Twitter finally brings back chronological timelines
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Instagram said to be prepping a stand-alone shopping app
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For Monaris, it's a photography career launched on an iPhone and Instagram
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