NET.SET.GO

October 2018  |  Volume 8  |  Issue 12
Digital Industry News
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Influencer marketing results in positive brand sentiment and has given muscle to campaign performance. As a brand here's how you can drive it to the next level. There are other things brands can do to build brand salience - create shows as a bunch of tech companies are doing. Read on for more.
Marketing & Advertising Updates
How brands can play the driving role in the evolving influencer marketing arena
The best results are achieved when a brand’s core message is seamlessly integrated into the influencer content in an organic and authentic way.
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Why nothing matters more than your email's subject line
Here's how to craft a subject line that gets your email opened and, even better, opens your customer's mind to engagement.
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Lufthansa's AI-powered ad campaign personalizes travel experiences
Lufthansa joins a growing list of travel and hospitality brands leveraging AI to provide personalized experiences by using AI to analyse behaviours.
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Mobile Marketing News and Views
Rise of the commuter-shopper: driving digital commerce in surprising environments
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Bellabox launches playable beauty collaboration with mobile gaming app
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Consumers tend to look to Amazon first when searching for product information
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Tech Talk
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With the cord-free Quest, Oculus finally makes high-quality VR easy
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One in 10 smart home device owners report unresolved technical problems
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Why so many tech companies are creating shows
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Social Media Buzz
Inside Starbucks' secretive, ad-free Facebook community for fall enthusiasts
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Facebook cracking down on ads with clickbait headlines, sensationalized language
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Subway drafts NBA players for trivia challenge on Instagram
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