NET.SET.GO

November 2018  |  Volume 9  |  Issue 1
Digital Industry News
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Is it time to forget average position for Google Ads? The four new 'prominence' metrics unveiled recently, point in this direction. Here's also news that sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically. Read on for more.
Marketing & Advertising Updates
4 New Search Metrics in Google Ads to Give You What You Really Wanted Out of Average Position
Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google's new metrics do that average position can't.
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Report: Two-Thirds of Digital Media to Be Programmatic In 2019
Programmatic ad spend is also set to grow 19 per cent next year, reaching US$84 billion globally or 62 per cent of digital media expenditure
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Will Brands Make Gen Z's Naughty or Nice List?
Gen Z defies easy categorization, but that's unlikely to deter marketers from trying to engage these influential consumers during the crucial shopping season.
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Mobile Marketing News and Views
Facebook Messenger 4 Will Make it Easier for Users to Connect With Brands
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Mobile Checkout Time Drops 12 Seconds in Q2
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How to Evolve Your Mobile Marketing Strategy
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Tech Talk
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ACT Health Replaces Outdated Bedside Whiteboards with Digital Bedside Technology
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Digital Technology- At the Betterment of Customer Experience
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Future Marketing Strategy for Social Media Trends
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Social Media Buzz
Instagram Unveils 3 New Shopping Features Ahead of Holidays
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Why Businesses Are Relying on Facebook Groups to Build Engaged Audiences
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SMT's 2018 Social Media Spending Survey - Part 1: Key Channels of Focus
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