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March 2018  |  Volume 8  |  Issue 4
Digital Industry News whatarage
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YouTube stars are huge influencers as a report recently found out while studying the needs of children. So, if you are looking for ROI in this segment, you know where to shift focus. While we are still on ROI, here's how you track prospects' interactions all the way to the sale and beyond. Read on for more.
Marketing & Advertising Updates
Report Says Brands Need to Wake Up to "Dramatically Shifting" Needs of Children
Among the key changes that brands need to consider are technological changes, the rise of YouTube stars and the increasing demand for gender neutral products.
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Facebook, Google Duopoly Under Pressure as Ad Sales Jump for Amazon, Snapchat
Facebook and Google will receive a combined 56.8% of U.S. digital ad investment in 2018, a decrease from 58.5% last year, as Amazon and Snapchat experience growth.
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Tips for Measuring Marketing Impact to Prove ROI
Kristie Colby explains how to align your systems so that you can track prospects' interactions all the way to the sale and beyond.
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Mobile
Marketing
News
and Views
Consumers Don’t Mind Ads on Mobile, as Long as They Are Optimized Properly
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How to Fulfill the App Retention Mandate
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Starbucks Tests Wi-Fi Sign-Up That Asks for Email Addresses
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Tech Talk
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Podcasts: How Hardware is Driving Listening to New Heights
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What the New Google Maps Game API Says About Data as a Platform and the Future of the Cloud
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An Alternate Reality Game that Takes Freshman Orientation to A New Level
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Social Media Buzz
Study: 34% of Gen Zers Are Leaving Social Media
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Snapchat Debuts Two New Location-Based Advertising Tools
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Twitter Users Retweet Fake News Almost Twice as Much as Real News
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