NET.SET.GO

July 2018  |  Volume 8  |  Issue 9
Digital Industry News
whatarage
NET SET GO
Google and Facebook may still be the most prominent channels for digital ad spend, but newbie Amazon is catching up fast and may even change the game in the days to come. There's also change forecast in the marketing automation space thanks to blockchain technology. Read on for more.
Marketing & Advertising Updates
Amazon PPC challenges Google Ads
A study of billions of dollars in Pay Per Click (PPC) expenditures reveals insights into spending trends, particularly between platforms hosted by Google and Amazon.
Read More  Read More
Salesforce inks deal to acquire Datorama for a reported $800m
Salesforce has agreed to acquire Datorama in a bid to further insights available to brands via its marketing cloud in the latest round of M&A in the adtech and martech sector.
Read More  Read More
Here's how blockchain is poised to disrupt digital marketing
The development of blockchain technology is still in the early stages, but the technology is set to transform the marketing automation space in the upcoming years.
Read More  Read More
Mobile Marketing News and Views
The App Economy - the role Apple plays
Read More  Read More
Survey: 87% of mobile marketers see success with location targeting
Read More  Read More
When organic installs turn rotten
Read More  Read More
Tech Talk
NET SET GO
Alibaba develops AI tool capable of writing 20,000 lines of ad copy per second
Read More  Read More
The World Cup led to a record-breaking number of app downloads and consumer spend in Q2
Read More  Read More
A tech startup wants to revolutionize cash for hundreds of millions of 'unbanked' people in Asia
Read More  Read More
NET SET GO
Social Media Buzz
5 Social media marketing lessons from Netflix
Read More  Read More
Facebook is bringing augmented reality ads to the news feed
Read More  Read More
Instagram is testing feature that allows public accounts to remove followers
Read More  Read More
Visit our website Follow us on Facebook
Share your feedback, questions, comments or love to, netsetgo@whatarage.com
whatarage
Unsubscribe  |  View this email in a browser