NET.SET.GO

NET SET GO
January 2018 | VOLUME 8 | ISSUE 3
Digital Industry News
NET SET GO
Imagine marketing messages getting sharper ROI with AI and machine learning in the near future. If that isn't enough imagine a real time content pipeline that can create everything from apps to AR for multiple departments within the same company, at the touch of a button! The future is looking brighter for the digital marketer. Read on to find out more.
NET SET GO
marketing
Marketing &
Advertising Updates
When AI and Machine Learning Meet Marketing
A program run with AI and machine learning can automatically work out which of your current marketing messages need to go to which audience – and on which digital platform...  >>
GDPR and Blockchain: The Next Stages in Programmatic Advertising's Evolution?
Blockchain technology is now presenting advertisers with a host of new ways to both diversify and secure their platforms as they look ahead towards the next 12 months...  >>
VR's Hidden Secret: It's a Real-Time Content Solution
A real time content pipeline that can create everything from apps to AR for multiple departments within the same company, at the touch of a button?...   >>
Digital Advertising in 2018: 5 Trends to Watch
Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018...    >>
Why Wix Opted Out of Super Bowl Advt Despite a Bigger Marketing Budget
Following three years of successful big game spots, the brand's CMO is now betting on digital to build exposure that includes partnership with Internet comedians Rhett & Link...  >>
mobile-marketing
Mobile Marketing
News and Views
Alibaba's UC Browser Beating Google Chrome in Indian Mobile Market
The browser's ad-blocking feature is driving a significant percentage of global ad blocking and is a potentially meaningful threat to ad revenue....   >>
How big of a Concern is Mobile Brand Safety?
Here are some things that marketers need to consider when approaching mobile brand safety....   >>
Shoppers Shifting From Apps, Websites to Voice Assistants
Within three years, about 40% of consumers will use a voice assistant as an alternative to a mobile app or website, according to the results of a Capgemini survey...  >>
5 Mobile Marketing Practices Every Profit-Minded Business Should Adopt
Mavin says it Can Improve App Engagement by Making Marketers More Timely...  >>
Mavin says it Can Improve App Engagement by Making Marketers More Timely
As mobile developers and publishers wrestle with how to keep users engaged with their apps, Mavin co-founder and CEO Shailesh Nalawadi said it's time for new strategies...  >>
tech-talk
Tech Talk
Digital Technology as a Performance Driver: Groupe PSA Launches the "Live'in PSA" App
To facilitate real-time access for everyone to internal information and news about the Groupe, Groupe PSA has launched the Live ‘in PSA app, accessible via smartphone...  >>
Tech Diplomacy: Cities Drive a New Era of Digital Policy and Innovation
The recent move by various nations signify how diplomacy is evolving and adapting to the disruptive changes in our societies...  >>
Tech Takes Front Seat at Detroit Auto Show
The "Detroit Auto Show," looked a bit more like a technology trade show than a car show with sessions on artificial intelligence, autonomous vehicle systems, vehicle security and mobility...  >>
Google Assistant Makes CES Splash
Plans include changing the entire conversation about appliances and electronics that can form the basis of a smart home ecosystem...  >>
Smashed Phone Screens Could Be a Thing of the Past Thanks to this Self-Healing Glass
A 'self-healing glass' called "polyether-thioureas" has been developed by Japanese researchers, which they say could be used on mobile phones...  >>
Social Media Buzz
This and That
If you don't want to receive this news digest anymore, you can unsubscribe here.