NET.SET.GO

August 2018  |  Volume 8  |  Issue 10
Digital Industry News
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New research from video platform VidMob reports that traditional means of personalizing ads to appeal to Gen Z and millennials are no longer effective. What now? While you ponder that, here are video marketing statistics that reveal, among other things, that the average visitor spends 88% more time on a website with video!
Marketing & Advertising Updates
Report: Traditional methods of personalization don't work for millennials and Gen Z
The report from video platform VidMob also found that despite a waning interest in celebrity tie-ins, influencers still have an effect on Gen Z.
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How HBO is using a dating app to market itself
HBO, known for its original shows, has teamed up with dating-app-turned-lifestyle-brand Bumble to host a two-night event called "Stay home to the movies".
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Sizmek unveils unified ad serving platform it says can replace Google's walled garden
Advertisers get access to its AI-powered demand-side programmatic ad platform (DSP), data management platform and dedicated ad server.
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Mobile Marketing News and Views
37 Staggering Video Marketing Statistics for 2018
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How to maximize value from push notifications
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How Businesses Can Use Mobile Marketing to Their Advantage (Infographic)
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Tech Talk
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L'Oréal brings AR makeup sampling to Facebook
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A university is outfitting living spaces with thousands of Echo Dots
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Why advertisers must use next generation mobile technology responsibly
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Social Media Buzz
As demand for Instagram Stories ads heats up, some early adopters turn to Facebook Stories
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How Paris Match is growing its 7 million monthly Snapchat Discover audience
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53% of consumers more likely to purchase from brands that are transparent on social media
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